Craft Beer Brewing and Organic Farming in Nihonmatsu, Fukushima
Join a hands-on craft beer brewing experience in rural Japan.
In Nihonmatsu City, Fukushima, you will visit Motohiro Seki, an organic farmer and craft brewer. Here, you can brew beer yourself while learning about sustainable living and rural life.
The recent pandemic prompted many people to rethink their values and lifestyles. However, Seki had already begun pursuing a more sustainable way of living long before that.
Imagine a life where people cultivate their fields, share drinks with friends, and live in harmony with nature. It is a lifestyle that feels both grounded and vibrant.
Originally from Tokyo and formerly a government official, Seki chose a completely different path and moved to the countryside. During your visit, he shares his story and insights about sustainability, community, and resilience.

Experience Highlights
- Join a hands-on craft beer brewing experience at a small, artisan nano-brewery
- Meet an organic farmer and brewer who left a government career for rural life
- Learn about sustainable living and community traditions in Japan’s countryside
- Taste locally brewed beer made with regional ingredients
- Enjoy meaningful conversations about farming, brewing, and rural life
Meet your Host
Motohiro Seki
Founder, Nanakusa Farm & Nanakusa Nano Brewery

Born in Tokyo in 1971, Motohiro Seki began his career as an elite government official at Japan’s Ministry of Agriculture, Forestry and Fisheries. At age 35, he made a dramatic life change and moved to Towa Town in Fukushima Prefecture to begin organic farming.
There he encountered the local spirit of “Yui,” a traditional concept of mutual support and cooperation within rural communities. Inspired by this philosophy, he now helps support new farmers starting out in the region.
Soon after the 2011 Great East Japan Earthquake, Seki began brewing craft beer made from local fruit, launching “Nanakusa Biya.” He later collaborated with local farmers to create “Fukushima Farmers’ Dream Wine,” helping establish a successful regional winery.
A lover of alcohol, Seki believes that drinks are a cultural bridge that connects people. Each beer he brews reflects his deep respect for the land and the local community. His story of career change, local collaboration, and passion for brewing offers a glimpse into new possibilities for agriculture and regional revitalization in Japan.

Nanakusa Nano Brewery

Before becoming a brewer, Seki spent winters working as a kurabito (a traditional sake brewery worker) at local sake breweries. Inspired by that experience, he hoped to brew his own sake. However, obtaining a new sake brewing license in Japan is extremely difficult.
Instead, he turned to craft beer, especially Belgian-style ales that he had long admired. He applied for a happoshu (low-malt beer) brewing license and began brewing in 2011, shortly after the Great East Japan Earthquake. His small brewery, built inside a renovated farm shed, produces unfiltered and unpasteurized beer where the yeast remains alive. The goal is to create beer that expresses the “taste of the local land.”
Beer Ingredients

Beer is made from four basic ingredients:
- Malt
- Hops
- Yeast
- Water
The type of malt determines the beer’s color and sweetness.
Hops influence the aroma and bitterness.
Yeast creates the distinctive flavors during fermentation. With countless varieties and combinations of these ingredients, the possibilities for flavor are virtually endless.
Craft Beer Brewing Experience

The first step in brewing is milling, where malted grains are crushed to make it easier to extract starch. For this experience, the milling stage has already been completed in advance due to time constraints.

Next comes mashing. The crushed malt is added to hot water and slowly heated while being stirred for about an hour. During this process, enzymes in the malt convert starch into sugar.

The mixture becomes a porridge-like substance called mash.
When filtered, it produces wort, a sweet liquid rich in malt sugars. As the wort is drained from the bottom of the tank and returned to the brew kettle repeatedly, the grain husks form a natural filter. Gradually the liquid becomes clearer.

Next comes the boiling stage. Boiling sterilizes the liquid and removes unwanted aromas. At this point, hops are added to create the beer’s characteristic bitterness and aroma.

After boiling, the wort passes through a cooling system until it reaches a temperature suitable for yeast fermentation.
Before cooling, the liquid is stirred in a step called a whirlpool, which gathers hop residue in the center so it can be removed.
The cooled wort is then transferred to fermentation tanks. After about one month of fermentation, the beer is ready.

Because everything at Nanakusa Nano Brewery is done by hand, visitors can observe the brewing process in detail.
During breaks, Seki often shares behind-the-scenes stories, including insights into brewing costs and Japan’s beer tax system.
Overnight Stay Option

If you are traveling all the way to Nihonmatsu, consider staying overnight. At the nearby farm inn Seihoen, guests can enjoy a countryside-style dinner made with vegetables grown by the owner. The gentle flavors pair beautifully with Seki’s craft beer, and many guests find themselves going back for seconds.

Seki also joins the dinner, giving you the chance to continue conversations about brewing, organic farming, and life in the countryside.

In addition to beer, Seki has deep knowledge of sake and wine, so discussions about Japanese drinks often continue late into the evening.
Farm Stay: Seihoen
Farmer’s Inn, Iwashiro, Nihonmatsu

Seihoen is a family-run farm stay located in the Iwashiro area of Nihonmatsu City, Fukushima.
Guests come for the warm hospitality and meals made with freshly harvested vegetables grown by the hosts. The welcoming atmosphere has earned the inn many returning visitors.
Friendly owners and two resident cats, Mei and Satsuki, add to the relaxing countryside charm.

The main house, once used during the region’s historic silk farming era, has been beautifully renovated. The interior blends traditional Japanese design with modern comfort.
A large kamidana (Shinto household altar) and a fireplace greet guests as they enter the living room.

The inn is run by Mr. and Mrs Yamazaki, a delightful couple who enjoy sharing stories with their guests. Conversations with the sake-loving host are often a highlight of the evening.

You will also be welcomed by the inn’s cats, Mei and Satsuki, who serve as unofficial mascots.
Schedule
| Time | Activity |
|---|---|
| 10:40 | Meet at Nanakusa Nano Brewery If arriving by train, pickup is available from Nihonmatsu Station at 10:10. |
| 10:45 | Introduction • Participant introductions • Overview of beer styles and the brewing process • Explanation of the day’s brewing activities Feel free to ask questions about brewing, farming, or life in the satoyama countryside. |
| 11:30 | Brewing work begins • Measuring ingredients • Mashing: adding crushed malt to the mash tank filled with hot water |
| 12:00 | Lunch break (timing may vary depending on the brewing process) There are no convenience stores or restaurants within walking distance, so please bring your own lunch. |
| 13:00 | Afternoon brewing session • Complete the mashing process (gradually raising the temperature to 76°C / 169°F) • Extract wort using a pump to transfer liquid from the mash tank to the brew kettle • Boil the wort (60–90 minutes) • Whirlpool: stir the liquid after boiling to gather hop residue in the center • Cooling: cool the wort with a heat exchanger and transfer it to the fermentation tank • Add yeast to the fermentation tank |
| 16:00 | Clean-up • Washing the boiling kettle • Cleaning hoses and equipment |
| 16:30 | Experience ends |
Stay Overnight and Continue the Conversation
Evening with Seki – Optional Overnight Plan
After the brewing experience, you can extend your trip with an overnight staty at the nearby farm inn Seihoen. Join Seki over dinner and enjoy his craft beer while continuing conversations about brewing, organic farming, and rural life in Japan.
Travel Details
| Availability | Available year-round |
|---|---|
| Price | Day Trip Plan: 29,800 yen Overnight Plan: 45,000 yen |
| Included | ・Craft beer brewing experience ・24 bottles (330 ml each) of the finished beer from your batch ・Shipping cost for beer ・Overnight Plan Includes: ・One night accommodation with dinner and breakfast ・Beer served during dinner ・Facility usage fee |
| Location | Nanakusa Farm (Nanakusa Nano Brewery) 120 Nishitakanai, Tozawa, Nihonmatsu City, Fukushima 964-0201, Japan(Google Maps) Accommodation: Farmer’s Inn Seihoen (for overnight plan participants) |
| Access | 30 minutes from Funabiki-Miharu IC on the Joban Expressway 25 minutes from Nihonmatsu IC on the Tohoku Expressway For those arriving by train, pickup service is available from Nihonmatsu Station. |
| Minimum Participants | Minimum: 1 person Maximum: 3 people |
| Clothing | Wear comfortable clothing suitable for work: |
| What to Brin | A hat (such as a cap or towel to cover your head) |
| Cancellation Policy | ・20 days before the experience: 20% of the total fee ・10 days before the experience: 50% of the total fee ・Same-day cancellation or no-show: 100% of the total fee |
| Booking Deadline | Reservations must be made at least 10 days in advance. |
| Payment Methods | Credit card (Visa, Mastercard) Detailed payment instructions will be sent by email after booking. |
| Additional Note | The brewery can become quite warm during brewing. We recommend wearing clothing that you can easily adjust. Please avoid wearing strong perfumes or hair products when visiting the brewery. |



