Private Tours

One Night in Rural Japan: Meet the People of Nihonmatsu

One Night in Rural Japan: Meet the People of Nihonmatsu

Every journey is privately arranged and tailored to your interests, preferred travel dates, and the season. Rather than following a fixed schedule, each itinerary is carefully planned around the daily lives of the local people you will meet. This allows every journey to feel natural, personal, and connected to the rhythm of everyday life. Tours are available for groups of two or more guests. Please feel free to contact us to discuss your ideal journey.

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Farms, Sake, and Shared Tables—Just Two Hours from Tokyo

Two Days in the Japanese Countryside

Leave your larger luggage at your hotel in Tokyo and travel light for one night in rural Japan.

Around two hours from Tokyo, Nihonmatsu offers a different rhythm of life—organic farms, a small family-run sake brewery, peaceful satoyama landscapes, and tables where local people gather.

Over two days, meet an organic farmer, a seventh-generation sake brewery owner, the people behind a locally founded winery, a local chef, and a Shinto priest carrying forward more than 1,200 years of history.

Walk through the fields, hear the stories behind what people grow and make here, and share food and drinks around the table.

Spend the night at a family-run farmhouse inn, where you will cook, eat, and share stories around the table with your hosts and, depending on the day, other people from the community.

By the following evening, you can be back in Tokyo—with new memories, new friendships, and perhaps a reason to return.

Walk with them. Eat with them. Hear their stories.

Come and meet the people of Nihonmatsu.

Map showing Nihonmatsu in Fukushima, about two hours from Tokyo via Koriyama, with its castle town center and rural satoyama areas.
Map showing Nihonmatsu in Fukushima, about two hours from Tokyo via Koriyama, with its castle town center and rural satoyama areas.

The transfer at Koriyama Station is straightforward, and we can provide detailed directions before your journey.

Where This Journey Fits into Your Japan Itinerary

If your journey includes several days in Tokyo, Nihonmatsu offers an opportunity to experience rural Japan without traveling far.

Located around two hours north of Tokyo by train, it is close enough for a one-night journey. Leave your larger luggage at your hotel, travel light, and return to Tokyo the following evening.

One night gives you time to do more than simply visit. Walk through the fields with local farmers, share food and stories around the table, and experience the morning rhythm of a family-run farmhouse inn.

The journey may be short, but the time spent with the people of Nihonmatsu can become one of the most personal parts of your travels in Japan.

One Example: A One-Night Journey from Tokyo

Tokyo

Tohoku Shinkansen

Koriyama

JR Tohoku Main Line

Nihonmatsu

(1 Night / 2 Days with Kanpai Meets Japan)

JR Tohoku Main Line

Koriyama

Tohoku Shinkansen

Tokyo

This is one simple way to spend time with the people of Nihonmatsu during a stay in Tokyo. You can return to Tokyo the following evening or continue north to Sendai and other destinations in the Tohoku region.

Perfect for Travelers Who…

  • Are staying in Tokyo and would like to spend one night in the Japanese countryside
  • Are looking for a short, privately arranged journey that still gives them time to get to know their local hosts
  • Want to experience rural Japan through the people who live and work there
  • Are curious about farming, local food, sake, and traditions
  • Value shared meals, conversations, and stories over simply visiting places

Why You’ll Love This Journey

Walk through organic fields and discover how local farmers are creating new possibilities for their community

Prepare traditional dishes with local residents and enjoy them with sake at a family-run brewery

Spend the night at a farmhouse inn, cooking, eating, and sharing stories with your hosts

Share wine and seasonal food with the people carrying forward a winery born from a farmers’ shared dream, then walk through Okitsushima Shrine with the priest who cares for it today

Only Through KMJ

Our journeys are built on relationships with the people who live here. These connections open doors to experiences that are rarely available to ordinary visitors.

 Meet the Farmer Who Connects It All

Spend time with organic farmer Motohiro Seki in his fields and small craft brewery. Through farming, craft beer, and community projects, he connects many of the people you will meet during this journey.

 Share a Pairing Lunch with the Brewery Owner

Prepare traditional dishes with local residents, then take them to a seventh-generation sake brewery. Sit down with the brewery owner and discover how the flavors of Nihonmatsu’s food and sake come together.

 An Evening Around the Farmhouse Table

Stay with the Yamazaki family and share a home-cooked dinner around the same table. Depending on the day, local farmers and other people from the community may stop by and join you.

 A Winery Born from a Farmers’ Dream

Meet the people carrying forward a winery started by eight local farmers. Walk through the vineyard and winery, then share their wines over seasonal dishes prepared by a local chef.

As you eat and talk together, hear how an idea shared among farmers became a winery—and how that dream continues through the people working here today.

 Walk Through a 1,200-Year-Old Shrine with Its Priest

Walk through Okitsushima Shrine with the Shinto priest who carries its traditions forward. Hear how the shrine has remained connected to the community for more than 1,200 years and how it continues to be part of local life today.

Meet the People Who Call Nihonmatsu Home

A Sake-Loving Farmer Shaping the Future of Local Agriculture

Motohiro Seki

Organic Fukushima Adachi / Nanakusa Farm

When Seki talks about farming, he is completely serious.

But mention sake or craft beer, and his eyes light up.

Seki moved from Tokyo to Nihonmatsu and has been farming in the Towa area since 2006. He grows vegetables and rice organically, working with nature rather than relying on pesticides or chemical fertilizers.

His focus extends far beyond his own fields. Always thinking about how farming in the community can continue, he has created a produce collection system that reduces the burden on local farmers, helped launch a winery with fellow farmers, and brought people together to take on new challenges.

His love of sake and craft beer eventually led him to obtain his own brewing license. He is now pursuing an ambitious goal: creating a craft beer made entirely with ingredients from the local area.

For Seki, organic farming, connecting local farmers, and brewing beer are all part of the same challenge—keeping agriculture alive in this community.

During this journey, walk through the fields with him and talk about vegetables, organic farming, the future of the community, and, of course, beer.

As the conversation unfolds, you will begin to see why the word “farmer” only begins to describe who Seki is.

From fields to beer, and from beer to people.

Your journey through Nihonmatsu begins with Seki.

See More Through Photos

Seki’s Life and Your Time Together

Discover the many sides of Seki’s life, along with moments from the experiences you may share during your visit.

Meet Motohiro Seki →

Carrying Forward the Farmers’ Dream

Kazumi Honda
President, Fukushima Farmers’ Dream Wine

“Couldn’t we do something interesting here in our community?”

That simple conversation among local farmers over drinks became the beginning of Fukushima Farmers’ Dream Wine.

Eight farmers planted grapevines in abandoned mulberry fields and built a winery together. One of those founding members was Honda’s father.

Today, Kazumi Honda is carrying their dream forward.

Wine was not always Honda’s path. After many years in the corporate world, he entered the world of wine in his forties. Today, as the winery’s second-generation president, he works alongside local grape growers to create wines that express the character of this place.

During the journey, you’ll walk through the vineyard with Honda before visiting the winery. Along the way, hear not only how the wines are made, but also why a group of farmers decided to start a winery and what growing grapes has come to mean for the community.

You’ll then taste the wines with food prepared especially for the occasion.

Winemaker Yamazaki will introduce the character and story of each wine, while chef Yoko Higuchi creates dishes using local vegetables and seasonal ingredients. With a background in French cuisine, she designs the menu to complement the wines produced here.

A dream first shared among farmers over drinks is still growing today.

Meet Honda, walk through the place where it began, and taste the next chapter of that dream.

See More Through Photos

Meet Kazumi Honda →

A 1,200-Year-Old Shrine for Today

Akimasa Abe
63rd Negi (Shinto Priest), Okitsushima Shrine

Okitsushima Shrine has watched over this community for more than 1,200 years.

While preserving its history and traditions, Akimasa Abe is also finding new ways to make the shrine part of everyday life—organizing markets with local residents and opening a café within the grounds.

During this journey, walk through the shrine with Abe and hear about its history, beliefs, relationship with the community, and hopes for the future.

Through time with Abe, you may begin to see this 1,200-year-old shrine not simply as a historic place, but as a living part of the community.

See More Through Photos

Meet Akimasa Abe →

Local Food and Seven Generations of Sake

Begin by preparing two of Nihonmatsu’s traditional dishes with local residents: ika-ninjin, made with carrots and dried squid, and zakuzaku-jiru, a soup filled with finely diced vegetables.

As you cook together, hear when these dishes are traditionally served, how recipes vary between families, and what they reveal about everyday life in Nihonmatsu.

Then take the finished dishes to Hinomonoya Sake Brewery, where seventh-generation owner Kazuya Saito will welcome you.

Walk through the brewery with Saito and hear how his family has carried its history forward through seven generations, while learning about Nihonmatsu’s rich sake culture.

After the tour, gather around the table for lunch and enjoy the dishes you prepared with locally brewed sake. Saito will introduce the character of each sake and explain how it complements the food.

Learn local recipes from the people who cook them and discover sake through the person carrying a family brewery into the future.

This is where your two-day journey through Nihonmatsu begins.

See More Through Photos

Seasonal Sake Brewing at Hinomonoya

At Hinomonoya Sake Brewery, sake is generally brewed from December through February. Depending on the timing of your visit, you may have the opportunity to observe part of the brewing process in action. Outside the brewing season, you can still explore the brewery, see its tools and equipment, and learn how sake has been made here for generations.

A Night Around Tomoko’s Farmhouse Table

Seihōen is a family-run farmhouse inn in Iwashiro, a peaceful satoyama area of Nihonmatsu. Your hosts are Kiyonori and Tomoko Yamazaki.

Tomoko has long played an important role in bringing people in her community together. Working alongside local farmers, she helped establish a small farmers’ market called Sakura no Sato and developed it into a place where local produce could reach the wider community.

After the Great East Japan Earthquake and the Fukushima nuclear accident, local farmers faced uncertainty and reputational damage surrounding their produce. Through those difficult years, Tomoko continued working alongside local farmers and helping people in the community stay connected.

She later renovated her family home and opened Seihōen, where she now welcomes travelers.

A stay here is about much more than having a place to sleep.

Join Tomoko in preparing dishes with local ingredients, then sit down together to enjoy what you have made. Kiyonori will be there too, and depending on the day, neighboring farmers or other local residents may stop by and join the table.

Cook together, eat together, raise a glass, and share stories.

People naturally gather around Tomoko because she has spent so many years connecting them.

It feels very different from staying in a hotel.

This is a night spent around the same table with people who call the satoyama countryside of Nihonmatsu home.

See More Through Photos

Sample 2-Day Journey

This two-day itinerary is just one example. Every journey is tailored to your interests, travel schedule, and the local people you’ll meet along the way.

Day 1 | From Local Flavors to the Satoyama

Arrive at JR Nihonmatsu Station, where your private driver and guide will be waiting.

Begin by preparing traditional dishes with local residents. Then visit Hinomonoya Sake Brewery, where seventh-generation owner Kazuya Saito will guide you through the brewery.

Sit down together for lunch, pairing the dishes you made with locally brewed sake.

In the afternoon, travel into the satoyama countryside of Towa—a traditional rural landscape shaped by farming, nature, and everyday life. Walk through the fields with organic farmer Motohiro Seki, hear about his vision for local agriculture, and taste craft beer made with ingredients from the region.

Later, arrive at Seihōen, the farmhouse inn of Kiyonori and Tomoko Yamazaki. Spend a little time cooking with Tomoko before gathering around the table for dinner.

Local farmers and producers may stop by to join you. As food and drinks are shared, stories unfold—and strangers begin to feel like friends.

Day 2 | Wine, Food, and a 1,200-Year-Old Shrine

Begin the morning with breakfast at Seihōen before visiting Fukushima Farmers’ Dream Wine.

Walk through the vineyard and winery with Kazumi Honda and hear how local farmers came together to turn abandoned mulberry fields into a new future for the community.

At lunchtime, taste the winery’s wines alongside seasonal dishes prepared by local chef Yoko Higuchi, who has a background in French cuisine.

In the afternoon, continue to Okitsushima Shrine. Walk through the grounds with Akimasa Abe and learn about the shrine’s 1,200-year history, its connection with the community, and how its traditions are being carried forward.

After spending time at the shrine, return by private vehicle to JR Nihonmatsu Station.

Your two days may be over, but the people you met may give you a reason to return.

Notes

  • This is a sample journey and may change depending on the season, weather, and the availability of local hosts.
  • As a private and customized experience, every journey is tailored to your interests, preferred travel dates, and travel pace.
  • Specific hosts, activities, and locations may vary throughout the year, allowing each visit to reflect the season and the everyday rhythm of life in Nihonmatsu.

Make This Journey Your Own

Not much of a drinker?
We can place more focus on organic farming, local cooking, wagashi, shrine traditions, and time with the people of Nihonmatsu.

Love food and meeting the people who produce it?
Spend more time with farmers, local cooks, and artisans, with seasonal dishes and hands-on experiences shaped around your visit.

Interested in history, culture, and quiet moments?
We can shape your journey around Okitsushima Shrine, traditional wagashi, the history of Nihonmatsu, and the peaceful rhythm of the satoyama countryside.

Tell us what interests you most. We’ll shape the journey around you.

Practical Information

PriceIndicative price
From ¥145,000 per person (based on 2 guests)
The per-person price is lower for groups of three or more, as certain costs are shared among the group.
Final pricing varies depending on the season, itinerary, accommodation, transportation, and experiences selected.
Journey StylePrivate, fully customized journey
Recommended duration: 2 days (flexible)
Available year-round
2–6 guests
AccommodationSeihōen Farmhouse Inn
A family-run farmhouse inn in the satoyama countryside of Towa, hosted by Kiyonori and Tomoko Yamazaki.
What’s Included– One night’s accommodation
– Private transportation for all scheduled experiences, beginning and ending at JR Nihonmatsu Station
– English-speaking interpretation support throughout the journey
– All scheduled experiences and entrance fees
– One breakfast, two lunches, and one dinner
– Traditional local cooking experience
– Tour and sake tasting at Hinomonoya Sake Brewery
– Sake pairing lunch featuring the dishes prepared by guests
– Farm visit and craft beer tasting with Motohiro Seki
– Farmhouse mini experience at Seihōen
– Vineyard and winery visit at Fukushima Farmers’ Dream Wine
– Wine tasting and seasonal meal prepared with local ingredients
– Guided visit at Okitsushima Shrine
– Domestic travel accident insurance
Not Included– Transportation to and from JR Nihonmatsu Station
– Personal expenses
– Optional food and beverages not included in the itinerary
– Admission and bathing fees for an optional hot spring visit
– Transportation or activities outside the confirmed itinerary
Meeting PointJR Nihonmatsu Station
Meet your private driver and English-speaking guide at JR Nihonmatsu Station, where your journey begins.
The journey also ends at JR Nihonmatsu Station.
Cancellation Policy20–11 days before departure: 20% of the tour price
10–1 days before departure: 50% of the tour price
Same-day cancellation or no-show: 100% of the tour price
PaymentCredit card (Visa and Mastercard)
Detailed payment instructions will be provided after booking.
Additional InformationEach journey is individually designed. Your final itinerary will be confirmed after your consultation and booking request.
Bookings must be made at least 20 days before your preferred departure date.
Language SupportMost experiences are hosted in Japanese.
A professional English-speaking interpreter accompanies the journey to support communication while allowing conversations with local people to remain natural and authentic.
Italian-language interpretation is also available upon request.
Getting AroundPrivate Transportation (Included)
Private transportation is provided for all scheduled experiences included in your itinerary, allowing you to relax and enjoy the journey without worrying about driving or navigation.
If you’d like to explore the area during your free time, we’ll be happy to recommend local transportation options or arrange a taxi upon request.
Self-Drive Option (Available on Request)
A self-drive version of this journey can also be arranged upon request.
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