Every journey is privately arranged and tailored to your interests, preferred travel dates, and the season. Rather than following a fixed schedule, each itinerary is carefully planned around the daily lives of the local people you will meet. This allows every journey to feel natural, personal, and connected to the rhythm of everyday life. Tours are available for groups of two or more guests. Please feel free to contact us to discuss your ideal journey.
Meet the People Behind Tsuwano’s Way of Life
Just over an hour by limited express from Shin-Yamaguchi Station, Tsuwano is a peaceful castle town nestled among the mountains of Shimane Prefecture.
Here, traditions are not preserved as relics of the past. They remain part of everyday life. Sake breweries, tea merchants, traditional confectionery shops, and temples continue to shape the town, carrying forward customs and ways of life that have been passed down for generations.
This journey is not simply about visiting sake breweries, temples, or historic streets. It is about meeting the people who keep these traditions alive.
The people you will meet are sake brewers, confectionery artisans, tea merchants, Buddhist monks, and local residents—each playing a role in carrying Tsuwano’s culture and way of life into the future.
Rather than simply visiting tourist attractions, you will spend time with the people who live here. Share conversations, gather around the same table, and experience a glimpse of everyday life in Tsuwano.
Over three days, you’ll discover that Tsuwano’s greatest treasure is not its historic streets or temples, but the people who continue to keep its traditions alive.
Where This Journey Fits into Your Japan Itinerary
Many travelers visit Hiroshima and Yamaguchi, but few venture into the quiet castle towns where centuries-old traditions continue to shape everyday life.
Tsuwano fits naturally into a wider journey through Western Japan. Spend two nights meeting sake brewers, tea merchants, confectionery artisans, Buddhist monks, and local residents who continue to preserve the town’s unique culture through their daily lives.
Just one hour from Shin-Yamaguchi Station by Limited Express (Super Oki), Tsuwano is an easy addition to a journey through Western Japan, offering a slower, more personal experience beyond the major Golden Route destinations.
One Example of a Western Japan Itinerary
Hiroshima
↓
Sanyo Shinkansen
↓
Shin-Yamaguchi
↓
Limited Express (Super Oki)
↓
Tsuwano
(2 Nights with Kanpai Meets Japan)
↓
Limited Express (Super Oki)
↓
Masuda
↓
Flight to Tokyo (Haneda)
from Hagi-Iwami Airport
This is just one example of how this journey can be included in a wider trip through Western Japan. You’re welcome to start or end your journey wherever it best fits your travel plans.
Perfect for Travelers Who…
- Are planning a 10–14 day trip to Japan
- Want to discover traditional culture beyond major Golden Route destinations
- Enjoy meeting local people through food, tea, sake, and meaningful conversations
- Prefer immersive, small-group journeys over traditional sightseeing
Why You’ll Love This Journey
Stay in the heart of Tsuwano and experience the quiet rhythm of a historic castle town
Meet sake brewers, confectionery makers, tea merchants, Buddhist monks, and the people who keep Tsuwano’s traditions alive
Slow down and discover local culture through shared meals, meaningful conversations, and hands-on experiences
Walk the historic streets, taste local flavors, and raise a glass with the people you’ll remember long after your journey ends
Experiences Made Possible Through Local Relationships
Behind the Doors of Historic Breweries
Meet the owners of two historic sake breweries and explore spaces that are normally closed to visitors.
Shared Around the Same Table
Enjoy dinner with local brewers and residents, where conversations continue long after the formal experience has ended.
A Journey That Grows Through Local Connections
Rather than meeting hosts one by one, many of the people you meet introduce you to others, creating a journey that grows naturally through local connections.
Designed Around Real Life
Each journey is arranged around the daily lives of the people you’ll meet, making every visit feel personal, relaxed, and unique.
Meet the People of Tsuwano
Preserving Tsuwano’s Sake Tradition
Takamasa Furuhashi
Owner & President, Furuhashi Shuzo
“Without the community, there is no sake brewery.”
For nearly 150 years, Furuhashi Shuzo has been brewing sake in the castle town of Tsuwano. Leading the brewery today is Takamasa Furuhashi, the fifth-generation owner who believes that sake is as much about people as it is about brewing.
After studying sake production outside Shimane, he returned to his hometown and dedicated himself to crafting sake made with locally grown rice and the region’s pure water. Behind that commitment is a simple belief: a brewery can only thrive when it remains deeply connected to the community around it.
During this journey, Furuhashi-san will personally guide you through the brewery.
As you walk through the brewing spaces together, you’ll hear stories about why local ingredients matter, how relationships with farmers shape the sake he makes, and what makes Tsuwano such a special place to call home.
The conversation goes beyond sake. It is an opportunity to meet someone who has chosen to carry forward a family business while helping preserve the connections that keep this small town vibrant.
On your first evening in Tsuwano, you’ll also have the chance to share food, drinks, and conversation with Furuhashi-san and other local residents.
Before tasting the sake, you’ll get to know the people behind it.
That is where this journey begins.
See the Experience →
Brewing Sake with Generations of Knowledge
Harumitsu Ushio
Master Brewer, Kasen Brewery
“Tradition survives because it continues to evolve.”
For more than 300 years, Kasen Shuzo has been brewing sake in Tsuwano. Today, the brewery is led by Harumitsu Ushio, the eleventh-generation master brewer who is carrying its legacy into a new era.
While honoring the techniques and flavors passed down through generations, Ushio-san is also exploring new ideas and approaches to ensure the brewery continues to thrive in a changing world.
During this journey, Ushio-san will personally guide you through the brewery.
As you walk through the brewing spaces together, you’ll hear why preserving traditional sake styles remains important, how the brewery is adapting to modern challenges, and what it means to be responsible for a business that has been part of the community for more than three centuries.
The conversation extends beyond sake itself. Ushio-san will also share his thoughts on Tsuwano’s culture, the people who support the town, and the role a brewery can play in keeping local traditions alive.
Later in the evening, you’ll join local residents for food, drinks, and conversation.
Over shared cups of sake, you’ll hear stories about brewing, community life, and the history of Tsuwano from someone whose family has been part of it for generations.
These are the kinds of conversations that can only happen when you spend time with the people who call this town home.
See the Experience →
Sharing the Story Behind Genjimaki
Ryutaro Abe
Sales Representative, Sanshodo
“I want more people to fall in love with Genjimaki.”
Ryutaro Abe grew up with Genjimaki, the beloved sweet that has become a symbol of Tsuwano.
Today, he manages Sanshodo, a long-established confectionery shop, while working to share the story of this local specialty with future generations. Driven by a desire to preserve the flavors and traditions he grew up with, Abe-san has created hands-on experiences that allow visitors to discover the culture behind the confection.
During this journey, you’ll join Abe-san for a Genjimaki-making experience.
Pour the batter, carefully cook each thin layer by hand, and roll it around sweet bean paste. The process may appear simple, but it reveals the skill, patience, and attention to detail that have been passed down through generations of confectionery artisans.
As you enjoy your freshly made Genjimaki, Abe-san will share why this sweet has remained a cherished part of life in Tsuwano and why he feels a responsibility to pass that tradition on to the future.
More than just a confectionery workshop, this experience offers a glimpse into the memories, customs, and everyday life that have shaped the town.
Through one simple sweet, you’ll discover a deeper connection to the people and culture of Tsuwano.
See the Experience →
Discovering Tsuwano Through Tea
Rumi Ricotta
Owner, Kamiyoryo Tea Shop
“I want to help preserve the culture and way of life that make this town so special.”
Born and raised in Osaka, Rumi Ricotta moved to Tsuwano in 2017 and took over Komien Kamiryo Tea Shop, a family-run business with more than 90 years of history.
Today, she continues to carry on the traditions passed down by her grandparents while introducing new ways to enjoy tea alongside her husband, Adrien, who is originally from France.
At the heart of the shop is Zaracha, a traditional herbal tea that has long been enjoyed in Tsuwano. By honoring its history while embracing new ideas, Ricotta-san is helping ensure that the town’s tea culture remains relevant for future generations.
During this journey, you’ll join Ricotta-san for a personalized tea-blending experience.
Surrounded by the aromas of tea leaves and herbs, you’ll select ingredients based on your mood, preferences, or physical condition and create a custom blend that is uniquely your own.
As you enjoy tea together, you’ll hear the story of why she chose to leave Osaka for Tsuwano, how she came to inherit the tea shop, and what continues to inspire her about life in this small mountain town.
Her perspective is different from that of someone born and raised here. Having chosen Tsuwano as her home, she offers a unique view of the town’s culture, community, and everyday beauty.
This experience is also a chance to slow down.
Step away from the pace of daily life, enjoy the calming aromas of tea and herbs, and spend a quiet moment reconnecting with yourself.
Like many experiences on this journey, the tea is only the beginning. The real discovery comes through the conversations and connections shared along the way.
See the Experience →
Finding Peace in Everyday Life
Yoshitaka Hagino
Deputy Chief Priest, Eimeiji Temple
“Sometimes the long way around is worth taking.”
Before becoming a Buddhist monk, Yoshitaka Hagino lived a very different life.
He spent years working as a company employee, traveling across Japan and building a career in the corporate world. But at the age of 37, he made the decision to leave that path behind and pursue a life of Buddhist practice.
After completing rigorous training at Eiheiji, one of Japan’s most important Zen temples, he returned to his hometown of Tsuwano at the age of 46. Today, he serves as the deputy chief priest of Eimeiji Temple, helping people find moments of reflection and connection in their daily lives.
During this journey, Hagino-san will guide you through an experience known as Nora Zazen, or “Outdoor Zen Meditation.”
The experience begins with a simple introduction to zazen meditation in the temple’s main hall. Afterward, you are free to spend quiet time wherever you feel most comfortable. Sit in the garden, walk slowly through the temple grounds, or simply pause and observe your surroundings.
There is no single right way to do it.
The goal is not perfection, but presence.
Through gentle conversation, Hagino-san will share why he chose to leave his former career, what led him back to Tsuwano, and what he believes people living busy modern lives are truly searching for.
As you listen to his story in the stillness of the morning, you may find yourself slowing down as well.
This experience is not about learning Buddhism through lectures. It is about creating space to breathe, reflect, and reconnect with yourself.
When your journey comes to an end, you may leave Tsuwano with more than memories.
You may leave with a quieter mind as well.
See the Experience →
An Evening with the People of Tsuwano
In the evening, you’ll gather around the table with sake brewers and local residents.
Over local food and Tsuwano’s sake, conversations unfold naturally. You’ll hear stories about daily life, the changing seasons, local traditions, and what it means to call this town home.
There is no script and no performance.
The people who join may be different each time, and the conversations will follow their own course. What matters is simply sharing the same table, spending time together, and sharing KANPAI.
These moments of genuine connection are at the heart of the journey.
Long after the sights and flavors have faded into memory, it is often the people you shared them with that you remember most.
See the Experience →
Discover the Traditions That Shape Tsuwano
Discover the Spiritual Heart of Tsuwano
For more than 250 years, Taikodani Inari Shrine has watched over the people of Tsuwano.
As you walk beneath the rows of vermilion torii gates, you’ll gain a deeper understanding of the history, beliefs, and traditions that continue to shape life in this castle town.
Your guide is Masaki Kurisu, a Shinto priest serving at the shrine.
Through his stories, you’ll learn why the shrine uses the unusual name “Inari” written as “Inari (稲成)” rather than the more common characters used at most Inari shrines in Japan, and what role the shrine continues to play in the lives of local residents today.
Beyond its beautiful scenery and historic architecture, the shrine offers a window into the values and traditions that have been passed down through generations.
By exploring the shrine with someone who knows it intimately, you’ll discover a side of Tsuwano that most visitors never have the chance to see.
See the Experience →
If the Timing Is Right, Experience an Enchanting Evening of Iwami Kagura
Iwami Kagura is a traditional performing art that has been passed down for generations in western Shimane.
Accompanied by the powerful sounds of flutes and drums, performers bring scenes from Japanese mythology to life through dynamic dances, elaborate costumes, and dramatic storytelling.
If your visit coincides with a scheduled performance, we will be happy to take you to an evening Kagura performance in Tsuwano.
Private performances can also be arranged upon request, offering a more intimate opportunity to experience this cherished local tradition.
Whether in a community theater or a private setting, Iwami Kagura offers a memorable glimpse into the stories, beliefs, and cultural heritage that continue to shape the region today.
Please note that private performances require an additional fee.
See the Experience →
Explore the Castle Town and Countryside of Tsuwano
Wander through the historic streets of Tsuwano with a local guide and discover the landscapes that shape everyday life in this small mountain town.
Visit places such as Honmachi Street, Tonomachi Street, local shrines, and the surrounding countryside, where rice fields and satoyama landscapes have supported the community for generations.
Whether on foot or by bicycle, you’ll explore at a relaxed pace, taking time to notice the details that many visitors pass by.
More than a sightseeing tour, this is an opportunity to experience the rhythms of daily life, learn about the town’s history and culture, and gain a deeper understanding of what makes Tsuwano such a special place to call home.
See the Experience →
Sample 3-Day Journey
Day 1 | Meet the Sake Brewers and Experience Tsuwano After Dark
Arrive in Tsuwano and begin your journey with visits to two of the town’s historic sake breweries.
Guided by sake brewers Takamasa Furuhashi and Harumitsu Ushio, you’ll step inside their breweries, learn about their craft, and hear how sake remains deeply connected to the local community.
Later, stroll through the castle town’s historic streets with your guide before gathering around the table with local residents for dinner, drinks, and conversation.
If schedules align, the evening may also include a performance of Iwami Kagura, a traditional theatrical dance that brings Japanese mythology to life through music, costumes, and dramatic storytelling.
Day 2 | Discover the Culture and Daily Life of Tsuwano
Begin the day with a visit to Taikodani Inari Shrine, one of Tsuwano’s most important spiritual landmarks, known for its striking rows of vermilion torii gates.
Next, join Rumi Ricotta for a personalized tea-blending experience, creating your own herbal tea while learning about Tsuwano’s unique tea culture.
Enjoy lunch at a local favorite before meeting Ryutaro Abe of Sanshodo for a hands-on Genjimaki-making experience. Learn the techniques behind Tsuwano’s beloved confection and enjoy it fresh from the griddle.
In the evening, gather again around the table with local residents and continue the conversations that make this journey so memorable.
Day 3 | Slow Down and See Tsuwano Through Local Eyes
Start the morning with Nora Zazen, an outdoor Zen meditation experience guided by Deputy Chief Priest Yoshitaka Hagino at Eimeiji Temple.
Afterward, explore Tsuwano by bicycle with a local guide. Ride through historic streets, quiet neighborhoods, shrines, and countryside landscapes while discovering places that most visitors never see.
Along the way, enjoy Uzume Meshi, a traditional local rice dish that has been enjoyed in the region for generations.
Before returning to Tsuwano Station, take one last stroll through the quiet streets or stop by a favorite local café. By now, the town may already feel a little more familiar than when you first arrived.
Your journey concludes in the afternoon, taking home not only memories of the places you visited, but also of the people who welcomed you into their community.
Notes
This is a sample journey.
Every itinerary is individually designed according to your interests, travel dates, and the availability of local hosts.
Additional experiences or overnight stays can also be arranged for travelers who wish to explore Tsuwano at a slower pace.
Make This Journey Your Own
Not a sake drinker?
We can place more focus on local food, traditional sweets, tea, history, and time with the people who keep Tsuwano’s culture alive.
Love food and the stories behind it?
Spend more time with the people behind Tsuwano’s traditional sweets, local tea, and everyday food culture, discovering the stories passed down through generations.
More interested in everyday life than sightseeing?
Spend more time walking the town with local people, sharing conversations, visiting neighborhood shops, and experiencing Tsuwano at a slower pace.
Tell us what interests you most. We’ll shape the journey around you.
Practical Information
| Price | Indicative price From ¥175,000 per person (based on 2 guests) Final pricing varies depending on the season, itinerary, accommodation, and experiences selected. |
|---|---|
| Journey Style | Private, fully customized journey Recommended duration: 3 days (flexible) Available year-round 2–6 guests |
| Accommodation | SHIKINOKASHA A beautifully restored 200-year-old traditional Japanese house, reserved exclusively for one group at a time. |
| What’s Included | ・Two nights’ accommodation ・Meals included as part of the itinerary (2 breakfasts, 2 lunches, 2 dinners) ・English-speaking interpretation support during scheduled experiences ・All scheduled experiences and entrance fees ・Exclusive experiences arranged through KMJ’s local relationships ・Coordination with local hosts before and during your journey ・WhatsApp support before and during your trip ・Domestic travel accident insurance |
| Not Included | ・Transportation to and from JR Tsuwano Station ・Personal expenses ・Optional food and beverages outside the itinerary |
| Meeting Point | JR Tsuwano Station Your guide will welcome you upon arrival at JR Tsuwano Station, where your journey begins. |
| Cancellation Policy | 20–11 days before departure: 20% of the tour price 10–1 days before departure: 50% of the tour price Same-day cancellation or no-show: 100% of the tour price |
| Payment | Credit card (Visa and Mastercard) Detailed payment instructions will be provided after booking. |
| Additional Information | ・Each journey is individually designed. Your final itinerary will be confirmed after your consultation and booking request. ・Bookings must be made at least 20 days before your preferred departure date |
| Language Support | Most experiences are hosted in Japanese. A professional English-speaking interpreter accompanies the journey to support communication while allowing conversations with local people to remain natural and authentic. Italian-language interpretation is also available upon request. |
| Getting Around | Most experiences in Tsuwano are enjoyed on foot, allowing you to discover the town’s historic streets and everyday life at a relaxed pace. A self-drive version of this journey can also be arranged upon request |
